Burned 30 million, while not allowed to make money
Incredibly, the Lei Yue Fei in 2010 to the team's first task is to burn 30 million, the second task is not to make money. Chinese eager to act like love this local brand, and create a brand campaign, in addition to culture, product, marketing and other factors, a steady stream of financial support is also very important one. Clearly, Dan Leixuan only do two things that life is rich with paper money, to invest in the underwear business.
Philippines, and Vietnam located in minority groups
The week of Paul, following on the burning 30 million and not permitted to make money to explain so that we finally understand the meaning, Zhou Bao-following, said: "People often talk about bigger and stronger, in fact, we do not see it, we should start strong and then big, so we brand requires very precise positioning, market response to repeated run-through adjustment of consumer groups on the brand, brand culture, precise positioning, brand communication, brand management, brand personality, product homogeneity and other ahwbizebg issues will be systematically addressed the choice of partners is more focused, to avoid interest forget root, the Philippines and Vietnam will spread as the market network, customer service centers established in various places, the right choice for consumers and underwear for specialized training, feedback on the product and try to do to excellent condition, only the training of qualified consumers underwear underwear expert consultants have the qualifications to become the only link we have to do these very professional when the brand will form the core of competitiveness, a strong brand, performance will naturally break out type growth, we will not pursue the number of stores, but quality. "
Although the lingerie industry already has a lot of people familiar with the brand, but the whole industry to face the future 500 billion yuan of the market cake, not a very good preparation, brand positioning, consumer division, cultural awareness fuzzy, spread way a single, homogeneous of serious is the industry's very obvious problem, the more the brand for these problems the Philippines, for a lot of systematic planning.
Shi Lei, many high-strength, the Philippine mission is to make the brand more Chinese women to wear underwear for their body structure. Philippines, and Vietnam extract structural changes of China's largest female body ages, the 27-31 year-old lock core consumer age, similar to the surrounding population size and needs of radiation, and this calvin klein underwear group size is often the pace of change.
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