In a group of journalists

In a group of journalists, "siege", the Shi Lei, the Philippines and Vietnam revealed the details of the brand. Philippines, and Vietnam brand's mission is to let the Chinese women's wear lingerie for their body structure, Shi Lei, said he devoted his life to the cause of women's underwear, brand positioning in the Philippines and the more adult women, target consumer groups 25-35 years old, will be closely seize the "health", to use fabrics and high-quality health technology industry blindly follow the trend of abandoning the practice in the design of mobile learning through a combination of body fat, body meridian science, ergonomics, aesthetics, theory, the product itself is a high technical content of the product, which means the more the brand will be positioned in the Philippines to amend underwear market.

According to Kang, general manager of weeks with Paul following the introduction, the Philippines and Vietnam in the second-tier cities will experience for the entire image of the store based in the premise of guaranteed quality of service market share steadily to expand the terminal network. Philippines and Vietnam to achieve the revised goal of the first underwear market, in addition to strengthening product development, the services of the terminal market ahwbizebg very seriously. Although the marketing channels is also taken to Agent system, but through the construction of more than 100 VIP customer service center, through its training of qualified experts to improve the health of underwear on the level of customer service, so calvin klein underwear that each consumer satisfaction.