Nature of mining underwear industry
In the underwear industry, such an interesting phenomenon, most of the brands feel insufficient assets. After a brand out, not knowing what is brand positioning? Functional benefits to the consumers point of that? Which meet the unmet needs of consumers? Consumer brands to spend more, what are the potential psychological feeling? The accumulation of assets for the brand does not appear to cause the attention of many brands.
The reality is that many brands are seeking a line of popular brands, such as international, romantic, etc. But this is a misunderstanding, these elements are actually popular, characteristics shared by all brands, and can not be a unique advantages ahwbizebg of brand differentiation, brand positioning these as, in fact, plunged into a homogeneous errors, so one side is not surprising that thousands of cards.
Even more incomprehensible is that many lingerie brands in addition to trademarks, the no brand positioning, consumer division, identification systems like concept, and therefore result in many products Zhiliangbucuo, Que Bu from selling,ck underwear selling bad Yezai makes sense of.
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